“It takes a betrayal before you realise the real currency in the world ain’t money, it’s TRUST…Cos if you got no trust, then what do you got?

– Art of the Steal (2013)

TRUST is a currency. It can buy anything. With trust you may have no need for money or gold. Trust can open sealed vaults to the man who holds it. It is trust that makes customers go back every year to pick up the new iPhone.

Trust is a function of two things, who you are and what you can do.

Continue reading “7+1 Reliable Ways to Earn Customer Trust in the Service Industry”